'Marketing' Category
Do You Want To Reach Internet Savvy Homebuyers?
November 2nd, 2009 Categories: 4S Ranch, Brookside Escondido, Escondido, Marketing, Poway, Rancho Bernardo, Rancho Penasquitos, San Diego, San Marcos, Santa Fe Valley
To effectively work with today’s internet savvy homebuyer, you need an internet savvy Realtor
- Windermere was the first real estate company to feature an interactive listing map on their website, allowing visitors to conveniently search for properties from the comfort of their homes.
- Windermere Exclusive Properties was the first real estate brokerage in San Diego to launch a companywide blog site. It is updated daily with real time news, powered by more than 100 active agent authors, including HotOnSanDiego’s Sue Johnson & Misty Dobson.
- We are the only real estate brokerage in California with our own multimedia production company and green screen studio. Our team of videographers and directors support agents with everything from professional photography to full motion video.
- Windermere developed an exclusive virtual toolset that allows us to reach, track and engage buyers on an international level.
- Windermere listings are syndicated to thousands of websites through the most sophisticated internet property plan ever developed.
If you want access to the greatest tools technology has to offer, chose us, your Windermere Agent ! Email us at: HotOnSanDiego
| Currently No Comments »
Windermere Television Commercials Air During Oprah
October 29th, 2009 Categories: Marketing, Real Estate News, Technology
This morning the first Windermere commercial aired on the Channel 8 News — later the 15 second spot played during Oprah! We hope that you and your clients will all enjoy seeing us on television as Windermere becomes more of a household name.
You can catch this commercial on the KFMB station or preview it on YouTube below. Feel free to share this video on your website and social networks!
| Currently No Comments »
Windermere and Zillow Announce Partnership
October 2nd, 2009 Categories: Find Your Home, Market Trends, Marketing, Real Estate News
The following post appeared on Zillow’s website announcing the new partnership between Windermere Real Estate and Zillow.com. I thought it was great that they mentioned Windermere in San Diego, coming on the heals of meetings held between Steve Rodgers and our Marketing Team with Lloyd Frink, Zillow’s co-founder and President.
Written by Spenser Rascoff, Zillow’s COO, see the article below:
Today, I am thrilled and excited to announce our new partnership with Windermere Real Estate, the largest real estate brand here in our own back yard in Seattle (among many other places).
Windermere is one of the largest real estate brokerages in the country, with 8,000 real estate agents and more than 30,000 listings. Windermere’s listings now appear on Zillow through an automated listings feed, which is great news for Windermere agents and Zillow’s home shoppers.
If you’re a home buyer in one of Windermere’s markets like Seattle, Portland or San Diego, you’ll now see thousands more listings in your area. All of those listings now appear on Zillow.com and on Zillow’s iPhone application, the #1 residential real estate app on the iPhone.
If you’re a Windermere agent, it’s time to celebrate and to thank your broker for doing you a huge favor. Your listings are now on one of the largest real estate websites at no additional cost to you, complete with multiple photos and open house information.
If your brokerage doesn’t currently send Zillow a listings feed, watch this video to learn more.
| Currently No Comments »
The Social Media Revolution
August 22nd, 2009 Categories: Find Your Home, Market Trends, Marketing, Poway, Rancho Bernardo, Real Estate News, San Diego, Santa Fe Valley, Technology
Watch this video on the Social Media Revolution and it will surprise you. Next be confident that your team at HotOnSanDiego is employing these techniques to buy and sell your homes!
- The Social Media Revolution
Stats from Video (sources listed below by corresponding #)
- By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network
- Social Media has overtaken porn as the #1 activity on the Web
- 1 out of 8 couples married in the U.S. last year met via social media
- Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.
- If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia
- Yet, some sources say China’s QZone is larger with over 300 million using their services (Facebook’s ban in China plays into this)
- comScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network
- 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
- 1 in 6 higher education students are enrolled in online curriculum
- % of companies using LinkedIn as a primary tool to find employees….80%
- The fastest growing segment on Facebook is 55-65 year-old females
- Ashton Kutcher and Ellen Degeneres have more Twitter followers than the entire populations of Ireland, Norway and Panama
- 80% of Twitter usage is on mobile devices…people update anywhere, anytime…imagine what that means for bad customer experiences?
- Generation Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen
- What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
- The #2 largest search engine in the world is YouTube
- Wikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English
- There are over 200,000,000 Blogs
- 54% = Number of bloggers who post content or tweet daily
- Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
- If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour
- Facebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0
- 25% of search results for the World’s Top 20 largest brands are links to user-generated content
- 34% of bloggers post opinions about products & brands
- People care more about how their social graph ranks products and services than how Google ranks them
- 78% of consumers trust peer recommendations
- Only 14% trust advertisements
- Only 18% of traditional TV campaigns generate a positive ROI
- 90% of people that can TiVo ads do
- Hulu has grown from 63 million total streams in April 2008 to 373 million in April 2009
- 25% of Americans in the past month said they watched a short video…on their phone
- According to Jeff Bezos 35% of book sales on Amazon are for the Kindle when available
- 24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.
- In the near future we will no longer search for products and services they will find us via social media
- More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.
- Successful companies in social media act more like Dale Carnegie and less like David Ogilvy Listening first, selling second
- Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser
| Currently No Comments »
