'Technology' Category
Windermere Television Commercials Air During Oprah
October 29th, 2009 Categories: Marketing, Real Estate News, Technology
This morning the first Windermere commercial aired on the Channel 8 News — later the 15 second spot played during Oprah! We hope that you and your clients will all enjoy seeing us on television as Windermere becomes more of a household name.
You can catch this commercial on the KFMB station or preview it on YouTube below. Feel free to share this video on your website and social networks!
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The Social Media Revolution
August 22nd, 2009 Categories: Find Your Home, Market Trends, Marketing, Poway, Rancho Bernardo, Real Estate News, San Diego, Santa Fe Valley, Technology
Watch this video on the Social Media Revolution and it will surprise you. Next be confident that your team at HotOnSanDiego is employing these techniques to buy and sell your homes!
- The Social Media Revolution
Stats from Video (sources listed below by corresponding #)
- By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network
- Social Media has overtaken porn as the #1 activity on the Web
- 1 out of 8 couples married in the U.S. last year met via social media
- Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.
- If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia
- Yet, some sources say China’s QZone is larger with over 300 million using their services (Facebook’s ban in China plays into this)
- comScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network
- 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
- 1 in 6 higher education students are enrolled in online curriculum
- % of companies using LinkedIn as a primary tool to find employees….80%
- The fastest growing segment on Facebook is 55-65 year-old females
- Ashton Kutcher and Ellen Degeneres have more Twitter followers than the entire populations of Ireland, Norway and Panama
- 80% of Twitter usage is on mobile devices…people update anywhere, anytime…imagine what that means for bad customer experiences?
- Generation Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen
- What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
- The #2 largest search engine in the world is YouTube
- Wikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English
- There are over 200,000,000 Blogs
- 54% = Number of bloggers who post content or tweet daily
- Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
- If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour
- Facebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0
- 25% of search results for the World’s Top 20 largest brands are links to user-generated content
- 34% of bloggers post opinions about products & brands
- People care more about how their social graph ranks products and services than how Google ranks them
- 78% of consumers trust peer recommendations
- Only 14% trust advertisements
- Only 18% of traditional TV campaigns generate a positive ROI
- 90% of people that can TiVo ads do
- Hulu has grown from 63 million total streams in April 2008 to 373 million in April 2009
- 25% of Americans in the past month said they watched a short video…on their phone
- According to Jeff Bezos 35% of book sales on Amazon are for the Kindle when available
- 24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.
- In the near future we will no longer search for products and services they will find us via social media
- More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.
- Successful companies in social media act more like Dale Carnegie and less like David Ogilvy Listening first, selling second
- Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser
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Sell Your Home Without The Hassle
February 9th, 2009 Categories: Brookside Escondido, Escondido, Marketing, Poway, Rancho Bernardo, Real Estate News, Technology
To make selling your home a hassle free experience, spend your time on qualified homebuyers and sell your home to someone who is well informed. The best way to attract these serious buyers is with a marketing plan that reaches a large group of people and provides them with detailed information about your home. 
Hire a licensed Realtor to sell your home and within 24 hours they will begin promoting your home on the Multiple Listing Service, the official site for broker property searches. Close to 90% of buyers chose to work with a real estate agent and most home sales can be attributed to broker referrals, so make sure that you are represented by someone who will market your home to this key audience.
More people are moving into San Diego than leaving for the first time in five years and the share of internet buyers surpassed 72 percent in 2007. To reach these homebuyers directly, a professional agent can create a website all about your home. Single property websites, now commonplace in real estate marketing, let potential buyers “tour” your home from their personal computer.
Buyers consistently say photo galleries and video tours are the most important features of property websites. Not only will you attract more buyers when you include these visual elements, but there are other benefits as well. People who view a virtual tour online before viewing a home in person are more likely to be serious buyers. Another plus to marketing with photos and videos is that they often lead to higher sales prices. A survey by VHT shows that professional photography increased the perceived value of a home by 12% and video tours increased the perceived value of a home by 6%.
Maps and area information are also rated very highly by people searching for a new home. Buyers want to see what a neighborhood looks like, check out their work commute, and read about the nearby schools. They are interested in more than just the standard features of your home; they want to know what it would be like to actually live there.
Realtors are local area experts and will incorporate a lot of valuable content into your marketing material. By providing more complete information about your home upfront, you’ll spend less time in person with buyers who aren’t right for your home.
Moreover, when you disclose everything early in the selling process, you’re positioning yourself for a satisfying home sale and a hassle-free transaction. An informed buyer can make an educated decision to buy or not because they are knowledgeable about your property and the area lifestyle. This is a person who is serious about your home and wants to buy what you are selling.
When you release complete information about your home upfront, the selling process runs more smoothly and at the end of the transaction both the seller and the buyer are happier. You save everyone time and avoid the stress of last minute disclosures.
To make selling your home a hassle free experience, make detailed information about your home easily available and attract a well informed buyer.
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